Distracted Driving

April 19, 2017 by Ann Shanklin

Distracted driving is any activity that diverts attention from driving, including: talking or texting on the phone; eating and drinking; talking to people in the vehicle; fiddling with the music, entertainment or navigation system. It is anything that takes attention away from the task of safe driving.

Any non-driving activity is a potential distraction and increases the risk of being involved in a crash. The National Highway Transportation Safety Administration (NHTSA) estimates that 25 percent of all crashes involve some form of driver distraction, and thousands of people are killed each year in those crashes. Sadly, every single death is 100 percent preventable.

The best way to be ready for the unexpected is to minimize driver distractions. While no state has a law prohibiting all cell phone use while driving, employers are putting policies into place banning the use of both handheld and hands-free devices. Your organization should have a written distraction-free driving policy. It can be a stand-alone policy or an element of a vehicle use policy. Your distraction-free driving policy should apply to all individuals driving on behalf of your organization, whether an employee/volunteer is driving your agency-owned autos or their personal vehicles. (Sample vehicle use policies are available on our secure website.)

Why should you consider implementing a best practice, distraction-free policy? Juries all over the country are reacting very strongly to distracted driving cell phone crashes. They are awarding very large damages amounts. A jury in Texas, for example, found a beverage company liable after one if its drivers crashed while talking hands-free. The hands-free headset complied with company policy. One injury – verdict $21 million.

Distracted Driving Background

The National Safety Council has reviewed more than 30 studies that show that using hands-free devices doesn’t make driving any safer because the brain remains distracted by the conversation. A study by the Virginia Tech Transportation Institute in 2013 found that impairments associated with drunk and/or drugged driving and texting while driving are similar. Both cause distraction than can result in behaviors such as following too closely, driving slower than the speed limit, weaving into oncoming traffic, lane drift, and not being able to brake on time.

Think that distracted driving isn’t as bad as impaired driving? In 2013, Car and Driver Magazine performed an experiment to document just how dangerous texting and driving can be in comparison to impaired driving. They tested how long it would take to hit the brakes when sober, when legally impaired at a BAC level of .08, when reading an email, and when sending a text. Results: the sober drivers took an average of .54 seconds to brake; the legally impaired drivers took an additional four feet; 36 additional feet for those reading an email; and 70 feet for those sending a text.

Did you know that at 60 mph a vehicle travels 88 feet in one second? At that speed, if a driver takes their eyes off the road for two seconds they will have traveled blindly (yes, like driving with their eyes closed) for 180 feet or more than half the distance of a football field. Stopping that vehicle will take more than four and a half seconds.

Driving safely on today’s roadways is a demanding task that requires constant attention. Employees and volunteers need to stay focused and keep their mind on the road. Just one second of a driver’s attention is all it takes to change a life forever.


Tags: Risk Management

Ann Shanklin

About the Author

Ann Shanklin is the Manager of Loss Control and Member Support for the Nonprofits Insurance Alliance, where she works in collaboration with the Alliance’s member nonprofits and their insurance brokers to improve all aspects of safety in the delivery of the many key services nonprofits provide in their communities. Ann has worked in the nonprofit sector for more than 35 years. She joined the Alliance after 23 years with the National Safety Council, where in her most recent position as Director of the Western Region Office, she was responsible for the day-to-day operations, including HR, facilities and customer service. When she isn’t hard at work, Ann enjoys attending concerts, the theatre, and cheering for her son-in-law at his triathlon and ironman competitions. Ann currently resides in the San Francisco East Bay area.

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